PRODUCTS COMPANY LIMITED
Hi-Q's first big move to penetrate the local market came
in 1990, when we were the first in the Thai market to introduce
"easy open" on our "Hi-Q" product packages.
"Hi-Q" was widely accepted by Thai consumers and
captured 15% market share in a relatively short period of
time. Despite the rapid success, the company was well aware
that product differentiation was not enough to maintain
brand loyalty. This is why we continue to focus on quality
improvement as well as R&D to maintain consumer's confidence
and brand loyalty.
||In 1996, Hi-Q Food Products Co., Ltd. increased a registered
capital to 70 Million Baht and strategically acquired the
legal rights to "Roza", one of the most popular
brands in cooking sauce industry. "Roza" gave our
company a firm foothold in Thai cooking sauce market and later
|bring us to be a leader in both canned fish and cooking
sauce markets. Our company expanded further by investing in
2 subsidiaries: Hi-Q Canning (Pattanee) Company Limited and
Roza Agri-Industrial Company Limited.